Bing’s US Search Share on the Increase

According to Nielsen, Bing’s market share was at an all-time high in February, when it reached 12.5% of search engine providers worldwide. What is so remarkable is that this number was a 15% increase from Bing’s market share in January of this year.

This increase coincides nicely with the February 18th announcement that Yahoo! and Microsoft were granted regulatory approval to make their Search Alliance a reality. Although Microsoft has seen consistent growth since April 2009, when its market share was 9.9% (well before the launch of Bing), this jump from 10.9% in January to 12.5% in February is its biggest yet.

Searches represent the total number of queries conducted at the provider. Example: An estimated 6.0 billion search queries were conducted at Google Search, representing 65.2 percent of all search queries conducted during the given time period.