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	<title>White Chalk Road Search Engine Marketing blog &#187; seo</title>
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	<description>Plain Talking About SEO, SEM, PPC and other online marketing topics</description>
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		<title>Google AdWords &#8211; Not just for making money</title>
		<link>http://whitechalkroad.com/google-adwords-not-just-for-making-money</link>
		<comments>http://whitechalkroad.com/google-adwords-not-just-for-making-money#comments</comments>
		<pubDate>Thu, 11 Feb 2010 10:47:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ping.fm]]></category>
		<category><![CDATA[Charles Ryder]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[pingfm]]></category>
		<category><![CDATA[seo]]></category>
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		<description><![CDATA[Google is helping promote breast cancer awareness through giving generously to www.breastcancer.org.au to run geo-targetted campaigns especially in Western Australia. White Chalk Road GAP qualified consultants lend them a hand in managing the campaign. Why not, it is a great cause and we may just learn something! Stay tuned, coming very soon (late February 2010).]]></description>
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		<title>Selling Online vs Selling Offline &#8211; What&#8217;s The Difference?</title>
		<link>http://whitechalkroad.com/selling-online-vs-selling-offline</link>
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		<pubDate>Tue, 19 Aug 2008 07:16:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Selling Online]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales conversion]]></category>
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		<description><![CDATA[It amazes me how often website owners have this strange idea that selling online is radically different from selling offline! As a business owner, would you set strict guidelines for your sales staff that they were only allowed to say 10, 20, or even 50 words (maximum) to a prospective client before they ask for [...]]]></description>
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