Google AdWords – Not just for making money

Google is helping promote breast cancer awareness through giving generously to www.breastcancer.org.au to run geo-targetted campaigns especially in Western Australia. White Chalk Road GAP qualified consultants lend them a hand in managing the campaign. Why not, it is a great cause and we may just learn something! Stay tuned, coming very soon (late February 2010).

Selling Online vs Selling Offline – What’s The Difference?

It amazes me how often website owners have this strange idea that selling online is radically different from selling offline!

As a business owner, would you set strict guidelines for your sales staff that they were only allowed to say 10, 20, or even 50 words (maximum) to a prospective client before they ask for the sale?
Read more