How To Increase Sales To Clients And Prospects
If you are not keeping in contact with your past clients, you are MISSING out on a golden opportunity to boost sales & referrals!
If you view a first purchase from a new client as the START of a great relationship, and maintain contact with that client in a positive, helpful respectful way, over time that client will make more purchases from you and/or will refer new contacts to you.
The problem is, keeping in contact with clients can be expensive and time consuming.
The Top 10 Sales Conversion Secrets Of The Best Websites In The World
Now, I can hear some of you saying: “But I’m not a big firm with a well established and known brand, like Amazon.com or Microsoft or even BMW. So, how on earth can I build trust when I don’t have the financial resources and market recognition to achieve what these companies can?”
Folks, understand this: TRUST relies on a lot more than just big dollars to spend on a branding campaign and a huge multi-national firm behind it all.
Instead, it relies on answering the (often) unspoken fears of potential customers visiting your website.
So, here’s just a few simple ideas to get your creative juices flowing. There are lots more things that can be done, but these are the easier ones that anyone can implement:
Does Your Website Sell?
The most beautiful websites in the world are about as much use as a screen door on a submarine if they don’t convert visitors to buy (or at least ask for more information, which then allows the sales staff to close the deal) whatever the site is selling.
Yet, scarily enough, this obvious fact seems to be not so obvious to both web design firms AND their clients.
Why spend even $1 on a website, let alone the $1000, $5000 and even $20,000 price tags that most web design firms charge for your spiffy new site, without making sure that your site can and will SELL?
Selling Online vs Selling Offline – What’s The Difference?
It amazes me how often website owners have this strange idea that selling online is radically different from selling offline!
As a business owner, would you set strict guidelines for your sales staff that they were only allowed to say 10, 20, or even 50 words (maximum) to a prospective client before they ask for the sale?
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