The Psychology of Sales Conversion
In conclusion to my small series of articles on how to effectively sell online, I wanted to finish with a small piece of wisdom I found in a blog post on Entrepreneur.com, written by Jon Rognerud.
He had this to say in his article entitled “Who Else Wants More Money From Their Landing Pages?“:
You should set your ego aside, and recognize that most new users who come to your website, have a “bad” or “I’m busy” attitude. If you can generate relevant pages that try to answer their problems quickly (“the 5 second rule to action”) – you are on your way. The 5-second rule (or less) must engage the user to do something on your site.
Look to overcome this user psychology and test your pages against them:
“I’d like to buy, but:
Can I trust you? If so, prove it!
Are others buying from you? If so, show me!
Are you going to be around if I buy from you?
Is this all too good to be true?”
Those 5 small lines really do encapsulate exactly what I have been trying to explain to you, just in a shorter version. 
If you can answer these questions powerfully, you’re on the road to increased sales!
If not, then it’s back to the drawing board until you can.
Thanks Jon, for the last word! 
If you’d like your own customised Conversion consultation from one of our highly experienced Search Engine Marketing Consultants, just complete the Contact Us form on our WCR Internet Marketing site and we’ll get back in touch with you as soon as possible. Be sure to note in the comments or enquiries field that you’re interested in a Conversion consult.
Back to: The Top 10 Sales Conversion Secrets Of The Best Websites In The World
The Top 10 Sales Conversion Secrets Of The Best Websites In The World
Now, I can hear some of you saying: “But I’m not a big firm with a well established and known brand, like Amazon.com or Microsoft or even BMW. So, how on earth can I build trust when I don’t have the financial resources and market recognition to achieve what these companies can?”
Folks, understand this: TRUST relies on a lot more than just big dollars to spend on a branding campaign and a huge multi-national firm behind it all.
Instead, it relies on answering the (often) unspoken fears of potential customers visiting your website.
So, here’s just a few simple ideas to get your creative juices flowing. There are lots more things that can be done, but these are the easier ones that anyone can implement:
The Forgotten Dynamics of Buying and Selling Online
If a business owner or manager is planning to have a website designed AND then wants a company like WCR Internet Marketing to work on the Search Engine rankings and Optimisation of that site, then we assume that they want to actually achieve a specific result from that site.
In most cases, that means they are wanting to make SALES and/or generate sales LEADS/ENQUIRIES from the site.
Does Your Website Sell?
The most beautiful websites in the world are about as much use as a screen door on a submarine if they don’t convert visitors to buy (or at least ask for more information, which then allows the sales staff to close the deal) whatever the site is selling.
Yet, scarily enough, this obvious fact seems to be not so obvious to both web design firms AND their clients.
Why spend even $1 on a website, let alone the $1000, $5000 and even $20,000 price tags that most web design firms charge for your spiffy new site, without making sure that your site can and will SELL?
Selling Online vs Selling Offline – What’s The Difference?
It amazes me how often website owners have this strange idea that selling online is radically different from selling offline!
As a business owner, would you set strict guidelines for your sales staff that they were only allowed to say 10, 20, or even 50 words (maximum) to a prospective client before they ask for the sale?
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