5 Top AdWords Landing Page Tips
As I mentioned in my previous post, setting up a successful AdWords ad campaign isn’t as simple as just stuffing a few “relevent” keywords into an adgroup, writing an ad and putting a bid amount on the keywords and turning it all on.
Chances are, if you’ve ever dabbled with AdWords before and done this (as most beginners do), you had a pretty poor result.
Either your ads didn’t show up often, or they didn’t get clicked much, OR (even worse) you got lots of clicks but very few of them turned into a sale or a lead.
So, one of the pieces of the puzzle is the landing page, and I thought I’d make a few comments about them, since we are (once again) designing landing pages for clients who have NO IDEA about how to make this work properly – which is NOT their fault. We’re the adwords specialists, not them, which is why they came to us for help!