5 Top AdWords Landing Page Tips
As I mentioned in my previous post, setting up a successful AdWords ad campaign isn’t as simple as just stuffing a few “relevent” keywords into an adgroup, writing an ad and putting a bid amount on the keywords and turning it all on.
Chances are, if you’ve ever dabbled with AdWords before and done this (as most beginners do), you had a pretty poor result.
Either your ads didn’t show up often, or they didn’t get clicked much, OR (even worse) you got lots of clicks but very few of them turned into a sale or a lead.
So, one of the pieces of the puzzle is the landing page, and I thought I’d make a few comments about them, since we are (once again) designing landing pages for clients who have NO IDEA about how to make this work properly – which is NOT their fault. We’re the adwords specialists, not them, which is why they came to us for help!
The Psychology of Sales Conversion
In conclusion to my small series of articles on how to effectively sell online, I wanted to finish with a small piece of wisdom I found in a blog post on Entrepreneur.com, written by Jon Rognerud.
He had this to say in his article entitled “Who Else Wants More Money From Their Landing Pages?“:
You should set your ego aside, and recognize that most new users who come to your website, have a “bad” or “I’m busy” attitude. If you can generate relevant pages that try to answer their problems quickly (“the 5 second rule to action”) – you are on your way. The 5-second rule (or less) must engage the user to do something on your site.
Look to overcome this user psychology and test your pages against them:
“I’d like to buy, but:
Can I trust you? If so, prove it!
Are others buying from you? If so, show me!
Are you going to be around if I buy from you?
Is this all too good to be true?”
Those 5 small lines really do encapsulate exactly what I have been trying to explain to you, just in a shorter version. 
If you can answer these questions powerfully, you’re on the road to increased sales!
If not, then it’s back to the drawing board until you can.
Thanks Jon, for the last word! 
If you’d like your own customised Conversion consultation from one of our highly experienced Search Engine Marketing Consultants, just complete the Contact Us form on our WCR Internet Marketing site and we’ll get back in touch with you as soon as possible. Be sure to note in the comments or enquiries field that you’re interested in a Conversion consult.
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