The Psychology of Sales Conversion

In conclusion to my small series of articles on how to effectively sell online, I wanted to finish with a small piece of wisdom I found in a blog post on Entrepreneur.com, written by Jon Rognerud.

He had this to say in his article entitled “Who Else Wants More Money From Their Landing Pages?“:

You should set your ego aside, and recognize that most new users who come to your website, have a “bad” or “I’m busy” attitude. If you can generate relevant pages that try to answer their problems quickly (“the 5 second rule to action”) – you are on your way. The 5-second rule (or less) must engage the user to do something on your site.

Look to overcome this user psychology and test your pages against them:

“I’d like to buy, but:
Can I trust you? If so, prove it!
Are others buying from you? If so, show me!
Are you going to be around if I buy from you?
Is this all too good to be true?”

Those 5 small lines really do encapsulate exactly what I have been trying to explain to you, just in a shorter version.

If you can answer these questions powerfully, you’re on the road to increased sales!

If not, then it’s back to the drawing board until you can.

Thanks Jon, for the last word!

If you’d like your own customised Conversion consultation from one of our highly experienced Search Engine Marketing Consultants, just complete the Contact Us form on our WCR Internet Marketing site and we’ll get back in touch with you as soon as possible. Be sure to note in the comments or enquiries field that you’re interested in a Conversion consult.

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