The Forgotten Dynamics of Buying and Selling Online

If a business owner or manager is planning to have a website designed AND then wants a company like WCR Internet Marketing to work on the Search Engine rankings and Optimisation of that site, then we assume that they want to actually achieve a specific result from that site.

In most cases, that means they are wanting to make SALES and/or generate sales LEADS/ENQUIRIES from the site.

In other words, they see the website as another channel through which they can get their products and services exposed to the market that exists on the Internet. After all, they are well aware of the huge potential to reach clients in all parts of the city, state, country or even the entire world.

That’s what the Internet does best – provides the opportunity to promote your company to literally hundreds of millions, if not Billions of people worldwide at a massively cheaper cost than setting up physical offices in every major city in the world.

However, what people almost ALWAYS forget when they’re in this sort of situation is that MOST of the web surfing public have a healthy (?) dose of skepticism about anything they see on the web.

They’re constantly bombarded with stories in the media about Internet crime, spam, phishing, Nigerian scams and a huge range of other dodgy activities that prove that ethics is still in short supply in some people!

So, what happens when they get to your pretty website which is promoting (for example) women’s clothes?

Well, the first thing in the back of their head is that little inner voice that asks “Are these guys legit? Or, am I going to input my credit card to buy something and suddenly find it has been hacked by some scumbag in a foreign country who will rush out and spend $500 or $1000 on it before I have time to stop the payments leaving my bank account?”

Call me Paranoid, but that’s what many folks truly fear when it comes to buying ANYTHING online, whether it’s a $5 trinket on eBay or a $2000 training course from some big name firm.

Time and time again I hear friends, family and colleagues who aren’t involved in the web industry like me express these concerns.

These people are PARANOID, and unfortunately for your business, they don’t trust you until you have PROVEN that you are trustworthy. Whether you like it or not, that’s a VERY REAL REALITY of selling online, and any business that ignores this fact does so at their peril!

So, that’s really my first lesson with regards to increasing sales conversion on your website:

Do whatever you can to build TRUST with site visitors!

Next: The Top 10 Sales Conversion Secrets Of The Best Websites In The World

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