If a business owner or manager is planning to have a website designed AND then wants a company like WCR Internet Marketing to work on the Search Engine rankings and Optimisation of that site, then we assume that they want to actually achieve a specific result from that site.
In most cases, that means they are wanting to make SALES and/or generate sales LEADS/ENQUIRIES from the site.
The most beautiful websites in the world are about as much use as a screen door on a submarine if they don’t convert visitors to buy (or at least ask for more information, which then allows the sales staff to close the deal) whatever the site is selling.
Yet, scarily enough, this obvious fact seems to be not so obvious to both web design firms AND their clients.
Why spend even $1 on a website, let alone the $1000, $5000 and even $20,000 price tags that most web design firms charge for your spiffy new site, without making sure that your site can and will SELL?
It amazes me how often website owners have this strange idea that selling online is radically different from selling offline!
As a business owner, would you set strict guidelines for your sales staff that they were only allowed to say 10, 20, or even 50 words (maximum) to a prospective client before they ask for the sale?
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Well, its time to get this show on the road, so here’s the very 1st post on the White Chalk Road (WCR) blog.
Since we’re an SEO/SEM/PPC company, we’ll obviously be discussing these sorts of subjects from now on.
Whether its a comment on a situation we encountered with a client, or a challenge we faced in increasing traffic to our own websites, or just some business building common sense, you’ll get a broad mix from our staff – all of whom have permission to post regularly to the blog.
Enjoy, participate, comment, even send us money 
we like it all – this blog is for you, so enjoy!
