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	<title>White Chalk Road Search Engine Marketing blog</title>
	<link>http://whitechalkroad.com</link>
	<description>Plain Talking About SEO, SEM, PPC and other online marketing topics</description>
	<lastBuildDate>Thu, 11 Feb 2010 10:47:41 +0000</lastBuildDate>
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		<title>Google AdWords &#8211; Not just for making money</title>
		<description><![CDATA[Google is helping promote breast cancer awareness through giving generously to www.breastcancer.org.au to run geo-targetted campaigns especially in Western Australia. White Chalk Road GAP qualified consultants lend them a hand in managing the campaign.  Why not, it is a great cause and we may just learn something!  Stay tuned, coming very soon (late [...]]]></description>
		<link>http://whitechalkroad.com/blogging/ping-fm/google-adwords-not-just-for-making-money/</link>
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		<title>WCR Updates Blogs via Ping.fm</title>
		<description><![CDATA[WCR update multiple social networks via ping and investigates the use of Seesmic and other Twitter enhancers. Can we coordinate updates between staff? Can RSS help? Stay tuned early in 2010 &#8230;
Charles
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		<link>http://whitechalkroad.com/blogging/ping-fm/wcr-updates-blogs-via-ping-fm/</link>
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		<title>How To Increase Sales To Clients And Prospects</title>
		<description><![CDATA[If you are not keeping in contact with your past clients, you are MISSING out on a golden opportunity to boost sales &#38; referrals!
If you view a first purchase from a new client as the START of a great relationship, and maintain contact with that client in a positive, helpful respectful way, over time that [...]]]></description>
		<link>http://whitechalkroad.com/marketing/increase-sales-clients-prospects/</link>
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		<title>Bitch, Moan and Complain OR JUST DO IT and Succeed</title>
		<description><![CDATA[Phew! It&#8217;s been one of those days when we&#8217;ve had a client on the phone moaning and complaining that their website is not making any money and (naturally) it&#8217;s all OUR fault!
Yes, I know, the client is always right&#8230;

But guess what, sometimes that&#8217;s a load of baloney &#8211; sometimes the client is wrong!
Sorry to say [...]]]></description>
		<link>http://whitechalkroad.com/selling-online/bitch-moan-complain-just-do-it-succeed/</link>
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		<title>The Sky is Falling &#8211; Recession &#8211; Depression &#8211; We&#8217;re all Doomed!</title>
		<description><![CDATA[With all the media reports about the terrible economic times we are now facing, one would think every person in the world had lost their job, car, house and was living on the streets, sleeping in a cardboard box!
HOWEVER, the truth is far from this for MOST people and I wanted to just take a [...]]]></description>
		<link>http://whitechalkroad.com/marketing/the-sky-is-falling/</link>
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		<title>5 Top AdWords Landing Page Tips</title>
		<description><![CDATA[
As I mentioned in my previous post, setting up a successful AdWords ad campaign isn&#8217;t as simple as just stuffing a few &#8220;relevent&#8221; keywords into an adgroup, writing an ad and putting a bid amount on the keywords and turning it all on.
Chances are, if you&#8217;ve ever dabbled with AdWords before and done this (as most [...]]]></description>
		<link>http://whitechalkroad.com/google-adwords/adwords-landing-page-tips/</link>
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		<title>Some Google AdWords Best Practises</title>
		<description><![CDATA[
One of our main business offerings is Google AdWords consulting and management services. We manage close to $1,000,000.00 worth of adspend per year through Google for various clients, so I thought it would be worthwhile giving you a quick overview of what I consider best practises for a successful AdWords campaign. Hopefully, you can get [...]]]></description>
		<link>http://whitechalkroad.com/google-adwords/adwords-best-practises/</link>
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		<title>Trackbacks &#8211; What Are They Good For?</title>
		<description><![CDATA[(Sing that title to the tune of &#8220;War!&#8221; by Frankie goes to Hollywood!   )
Trackbacks are a &#8220;blog thing&#8221; that I have only learning about recently, thanks to Jack Humphry&#8217;s FTR blog.
Jack has this to say on the subject: 
What Are Trackbacks and Why Do They Exist?
Trackbacks were created by blog software programmers to [...]]]></description>
		<link>http://whitechalkroad.com/blogging/trackbacks-good-for/</link>
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		<title>The Psychology of Sales Conversion</title>
		<description><![CDATA[In conclusion to my small series of articles on how to effectively sell online, I wanted to finish with a small piece of wisdom I found in a blog post on Entrepreneur.com, written by Jon Rognerud.
He had this to say in his article entitled &#8220;Who Else Wants More Money From Their Landing Pages?&#8220;:
You should set [...]]]></description>
		<link>http://whitechalkroad.com/selling-online/psychology-sales-conversion/</link>
			</item>
	<item>
		<title>The Top 10 Sales Conversion Secrets Of The Best Websites In The World</title>
		<description><![CDATA[Now, I can hear some of you saying: &#8220;But I&#8217;m not a big firm with a well established and known brand, like Amazon.com or Microsoft or even BMW. So, how on earth can I build trust when I don&#8217;t have the financial resources and market recognition to achieve what these companies can?&#8221;
Folks, understand this: TRUST [...]]]></description>
		<link>http://whitechalkroad.com/selling-online/the-top-10-sales-conversion-secrets-of-the-best-websites-in-the-world/</link>
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