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	<title>White Chalk Road Search Engine Marketing blog</title>
	<link>http://whitechalkroad.com</link>
	<description>Plain Talking About SEO, SEM, PPC and other online marketing topics</description>
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		<title>Site Speed Confirmed as a Google Ranking Factor</title>
		<description><![CDATA[Yes, it&#8217;s been rumored for months, and has now been made official. Google is incorporating site speed as one of the over 200 signals used in determining search rankings. From the official Google Webmaster Central Blog: &#8220;&#8230;we&#8217;re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website [...]]]></description>
		<link>http://whitechalkroad.com/site-speed-google-ranking-factor</link>
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		<title>Google Stops Censoring Chinese Search, Closes Google.cn</title>
		<description><![CDATA[On January 12 Google announced that they, and more than twenty other U.S. companies had been the victims of a sophisticated cyber attack originating from China, and also uncovered evidence to suggest that the Gmail accounts of dozens of human rights activists connected with China were being routinely accessed. These attacks combined with attempts over [...]]]></description>
		<link>http://whitechalkroad.com/google-stops-censoring-chinese</link>
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		<title>Bing&#8217;s US Search Share on the Increase</title>
		<description><![CDATA[According to Nielsen, Bing&#8217;s market share was at an all-time high in February, when it reached 12.5% of search engine providers worldwide. What is so remarkable is that this number was a 15% increase from Bing&#8217;s market share in January of this year. This increase coincides nicely with the February 18th announcement that Yahoo! and [...]]]></description>
		<link>http://whitechalkroad.com/bings-search-share-increase</link>
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		<title>Google AdWords &#8211; Not just for making money</title>
		<description><![CDATA[Google is helping promote breast cancer awareness through giving generously to www.breastcancer.org.au to run geo-targetted campaigns especially in Western Australia. White Chalk Road GAP qualified consultants lend them a hand in managing the campaign. Why not, it is a great cause and we may just learn something! Stay tuned, coming very soon (late February 2010).]]></description>
		<link>http://whitechalkroad.com/google-adwords-not-just-for-making-money</link>
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		<title>WCR Updates Blogs via Ping.fm</title>
		<description><![CDATA[WCR update multiple social networks via ping and investigates the use of Seesmic and other Twitter enhancers. Can we coordinate updates between staff? Can RSS help? Stay tuned early in 2010 &#8230; Charles]]></description>
		<link>http://whitechalkroad.com/wcr-updates-blogs-via-ping-fm</link>
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		<title>How To Increase Sales To Clients And Prospects</title>
		<description><![CDATA[If you are not keeping in contact with your past clients, you are MISSING out on a golden opportunity to boost sales &#38; referrals! If you view a first purchase from a new client as the START of a great relationship, and maintain contact with that client in a positive, helpful respectful way, over time [...]]]></description>
		<link>http://whitechalkroad.com/increase-sales-clients-prospects</link>
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		<title>Bitch, Moan and Complain OR JUST DO IT and Succeed</title>
		<description><![CDATA[Phew! It&#8217;s been one of those days when we&#8217;ve had a client on the phone moaning and complaining that their website is not making any money and (naturally) it&#8217;s all OUR fault! Yes, I know, the client is always right&#8230; But guess what, sometimes that&#8217;s a load of baloney &#8211; sometimes the client is wrong! [...]]]></description>
		<link>http://whitechalkroad.com/bitch-moan-complain-just-do-it-succeed</link>
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		<title>The Sky is Falling &#8211; Recession &#8211; Depression &#8211; We&#8217;re all Doomed!</title>
		<description><![CDATA[With all the media reports about the terrible economic times we are now facing, one would think every person in the world had lost their job, car, house and was living on the streets, sleeping in a cardboard box! HOWEVER, the truth is far from this for MOST people and I wanted to just take [...]]]></description>
		<link>http://whitechalkroad.com/the-sky-is-falling</link>
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		<title>5 Top AdWords Landing Page Tips</title>
		<description><![CDATA[As I mentioned in my previous post, setting up a successful AdWords ad campaign isn&#8217;t as simple as just stuffing a few &#8220;relevent&#8221; keywords into an adgroup, writing an ad and putting a bid amount on the keywords and turning it all on. Chances are, if you&#8217;ve ever dabbled with AdWords before and done this (as [...]]]></description>
		<link>http://whitechalkroad.com/adwords-landing-page-tips</link>
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		<title>Some Google AdWords Best Practises</title>
		<description><![CDATA[One of our main business offerings is Google AdWords consulting and management services. We manage close to $1,000,000.00 worth of adspend per year through Google for various clients, so I thought it would be worthwhile giving you a quick overview of what I consider best practises for a successful AdWords campaign. Hopefully, you can get [...]]]></description>
		<link>http://whitechalkroad.com/adwords-best-practises</link>
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