About
White Chalk Road Pty Ltd, trading as WCR Internet Marketing in Western Australia, is an Australian company focussed on using proven Internet marketing strategies to gain a steady and sustainable stream of visitors to client Web sites, achieving increased sales via suitably qualified sales leads to businesses on the World Wide Web.
WCR is an emerging and well qualified Search Engine Optimisation Company (SEO Company). We started our business as an independent Internet consultancy in 2000 and after 2 years of research and market analysis determined that a carefully administered Web Marketing Plan was the best vehicle to establish and maintain a long-term relationship with clients for mutual benefit.
We discovered that the Internet was at the early stages of a new way of demand generation for products, services and information – search engine marketing (SEM). We learnt from the experience of SEMPO professionals, in the more mature American market, that search engine marketing, including paid inclusion (PFI) and pay-per-click (PPC), carries some of the highest return on investment (ROI) possible in the marketing world today. Yet we were staggered to find how so few Australian marketing managers with a quality website had any program in place to drive Web visitors from relevant search results!
WCR is now the only full-service search engine and Internet marketing firm in Perth that performs: natural search engine optimisation, search positions (ranking) reporting, pay-per-click advertising program management, paid inclusion program management and website analytics in an integrated package. To date, 80 per cent of our business has come from customer referrals.
Our clients realise that 99% of all Web site owners do NOT use a specialist marketer, because they assume that their Web designer will automatically know about and take care of ‘all things Internet’. For example, North Star Cruises know that their principal Web designer is not necessarily the best person to market their site, just as they know that their principal shipbuilder is not the best person to market their cruises. They realise that this current market naivety, especially in Australia, is a golden opportunity to really ’stand out from the crowd’ with a relatively small monthly commitment, obtaining an early favoured and sustainable position in the Internet space!
If you think that building and registering a Web site is Web Marketing, no matter how good looking or informative, then think again! Web Marketing begins, and never ends, with a dedicated intelligent human resource bringing visitors and suitably qualified sales leads to your site using current tools and expert knowledge of the current search and advertising providers which are constantly changing.
When someone queries a search engine for a keyword related to your Web site’s products or services, does your page appear in the top 30 matches for all the most relevant keywords, or does your competition? If you’re listed but not within the first two or three pages of results, you may never get a visit, no matter how many search engines you have submitted your site to. And if you submit to more than the top 15 or so search engines, you may only get bucket loads of SPAM from the largely ‘phoney search engines’!
WCR Internet Marketing can help you solve this and many other Web Marketing challenges. Using proven methods, we can enhance your ranking in the search engines professionally and ethically. We do not need or use SPAMming techiques of any sort and we are not affiliated with any one product or search engine provider. There is no substitute for a relationship built on trust and mutual benefit. There are no formal, legalese documents and no minimum contract periods.
All enquires and comments are most welcome!
White Chalk Road PTY LTD
Unit 4,
1st Floor, Alberman House
20 Teddington Road
Burswood WA 6100
Australia
Phone: WA +61 (0)8 9361 9534
Fax: +61 (0)8 9361 5266