Google AdWords – Not just for making money

Google is helping promote breast cancer awareness through giving generously to www.breastcancer.org.au to run geo-targetted campaigns especially in Western Australia. White Chalk Road GAP qualified consultants lend them a hand in managing the campaign. Why not, it is a great cause and we may just learn something! Stay tuned, coming very soon (late February 2010).

WCR Updates Blogs via Ping.fm

WCR update multiple social networks via ping and investigates the use of Seesmic and other Twitter enhancers. Can we coordinate updates between staff? Can RSS help? Stay tuned early in 2010 …
Charles

How To Increase Sales To Clients And Prospects

If you are not keeping in contact with your past clients, you are MISSING out on a golden opportunity to boost sales & referrals!

If you view a first purchase from a new client as the START of a great relationship, and maintain contact with that client in a positive, helpful respectful way, over time that client will make more purchases from you and/or will refer new contacts to you.

The problem is, keeping in contact with clients can be expensive and time consuming.

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Bitch, Moan and Complain OR JUST DO IT and Succeed

Phew! It’s been one of those days when we’ve had a client on the phone moaning and complaining that their website is not making any money and (naturally) it’s all OUR fault!

Yes, I know, the client is always right…

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The Sky is Falling – Recession – Depression – We’re all Doomed!

With all the media reports about the terrible economic times we are now facing, one would think every person in the world had lost their job, car, house and was living on the streets, sleeping in a cardboard box!

HOWEVER, the truth is far from this for MOST people and I wanted to just take a few minutes to put some perspective on this, for those of you who are truly suffering from “The Sky Is Falling” syndrome…

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