How To Increase Sales To Clients And Prospects
If you are not keeping in contact with your past clients, you are MISSING out on a golden opportunity to boost sales & referrals!
If you view a first purchase from a new client as the START of a great relationship, and maintain contact with that client in a positive, helpful respectful way, over time that client will make more purchases from you and/or will refer new contacts to you.
The problem is, keeping in contact with clients can be expensive and time consuming.
Bitch, Moan and Complain OR JUST DO IT and Succeed
Phew! It’s been one of those days when we’ve had a client on the phone moaning and complaining that their website is not making any money and (naturally) it’s all OUR fault!
Yes, I know, the client is always right…
The Sky is Falling - Recession - Depression - We’re all Doomed!
With all the media reports about the terrible economic times we are now facing, one would think every person in the world had lost their job, car, house and was living on the streets, sleeping in a cardboard box!
HOWEVER, the truth is far from this for MOST people and I wanted to just take a few minutes to put some perspective on this, for those of you who are truly suffering from “The Sky Is Falling” syndrome…
5 Top AdWords Landing Page Tips
As I mentioned in my previous post, setting up a successful AdWords ad campaign isn’t as simple as just stuffing a few “relevent” keywords into an adgroup, writing an ad and putting a bid amount on the keywords and turning it all on.
Chances are, if you’ve ever dabbled with AdWords before and done this (as most beginners do), you had a pretty poor result.
Either your ads didn’t show up often, or they didn’t get clicked much, OR (even worse) you got lots of clicks but very few of them turned into a sale or a lead.
So, one of the pieces of the puzzle is the landing page, and I thought I’d make a few comments about them, since we are (once again) designing landing pages for clients who have NO IDEA about how to make this work properly - which is NOT their fault. We’re the adwords specialists, not them, which is why they came to us for help!
Some Google AdWords Best Practises
One of our main business offerings is Google AdWords consulting and management services. We manage close to $1,000,000.00 worth of adspend per year through Google for various clients, so I thought it would be worthwhile giving you a quick overview of what I consider best practises for a successful AdWords campaign. Hopefully, you can get a feel for all the steps we have to go through for a client in order to achieve a positive result when it comes to adwords.
Trackbacks - What Are They Good For?
(Sing that title to the tune of “War!” by Frankie goes to Hollywood! 
)
Trackbacks are a “blog thing” that I have only learning about recently, thanks to Jack Humphry’s FTR blog.
Jack has this to say on the subject: Read more
The Psychology of Sales Conversion
In conclusion to my small series of articles on how to effectively sell online, I wanted to finish with a small piece of wisdom I found in a blog post on Entrepreneur.com, written by Jon Rognerud.
He had this to say in his article entitled “Who Else Wants More Money From Their Landing Pages?“:
You should set your ego aside, and recognize that most new users who come to your website, have a “bad” or “I’m busy” attitude. If you can generate relevant pages that try to answer their problems quickly (”the 5 second rule to action”) - you are on your way. The 5-second rule (or less) must engage the user to do something on your site.
Look to overcome this user psychology and test your pages against them:
“I’d like to buy, but:
Can I trust you? If so, prove it!
Are others buying from you? If so, show me!
Are you going to be around if I buy from you?
Is this all too good to be true?”
Those 5 small lines really do encapsulate exactly what I have been trying to explain to you, just in a shorter version. 
If you can answer these questions powerfully, you’re on the road to increased sales!
If not, then it’s back to the drawing board until you can.
Thanks Jon, for the last word!
If you’d like your own customised Conversion consultation from one of our highly experienced Search Engine Marketing Consultants, just complete the Contact Us form on our WCR Internet Marketing site and we’ll get back in touch with you as soon as possible. Be sure to note in the comments or enquiries field that you’re interested in a Conversion consult.
Back to: The Top 10 Sales Conversion Secrets Of The Best Websites In The World
The Top 10 Sales Conversion Secrets Of The Best Websites In The World
Now, I can hear some of you saying: “But I’m not a big firm with a well established and known brand, like Amazon.com or Microsoft or even BMW. So, how on earth can I build trust when I don’t have the financial resources and market recognition to achieve what these companies can?”
Folks, understand this: TRUST relies on a lot more than just big dollars to spend on a branding campaign and a huge multi-national firm behind it all.
Instead, it relies on answering the (often) unspoken fears of potential customers visiting your website.
So, here’s just a few simple ideas to get your creative juices flowing. There are lots more things that can be done, but these are the easier ones that anyone can implement:
The Forgotten Dynamics of Buying and Selling Online
If a business owner or manager is planning to have a website designed AND then wants a company like WCR Internet Marketing to work on the Search Engine rankings and Optimisation of that site, then we assume that they want to actually achieve a specific result from that site.
In most cases, that means they are wanting to make SALES and/or generate sales LEADS/ENQUIRIES from the site.
Does Your Website Sell?
The most beautiful websites in the world are about as much use as a screen door on a submarine if they don’t convert visitors to buy (or at least ask for more information, which then allows the sales staff to close the deal) whatever the site is selling.
Yet, scarily enough, this obvious fact seems to be not so obvious to both web design firms AND their clients.
Why spend even $1 on a website, let alone the $1000, $5000 and even $20,000 price tags that most web design firms charge for your spiffy new site, without making sure that your site can and will SELL?
